Digital Product Designer & UX Strategist
Creative thinking and strategic problem-solving are at the heart of everything I do. My approach is rooted in curiosity, asking the right questions, and partnering with people who care about impact.
I’m Chérie, a UX and strategy expert who turns complex user journeys into clear, impactful website experiences.
With over a decade shaping digital experiences, I’ve seen firsthand how strategy and storytelling help businesses connect with real people. Whether you’re pivoting, launching, or scaling, my job is to make your website the tool that gets you where you want to go.
A Designer’s Path: Always Moving Forward
After over a decade of designing for big teams and complex products, it hit me. The most rewarding wins weren’t just about building features, but about solving real problems and seeing my work spark something new. That drive pulled me beyond the corporate world and into the creative freedom of web design.
I get a genuine thrill from helping people and businesses find their voice online. Every website is a fresh challenge, a chance to rethink, adapt, and support someone’s next chapter. Now, with a blend of deep product design instinct and a love for entrepreneurship, my priority is simple: real progress through thoughtful design and true collaboration.
What Matters Most in How I Work
Every project I take on is guided by a set of principles I’ve carried from product design into this studio. At the core is a deep respect for what makes your business work — and a commitment to building something that reflects that with care.
-
Every project is a partnership. I approach each build with curiosity, respect, and a commitment to listening, because the best work comes from working together.
-
Your business will grow and shift and your website should, too. Every choice I make is purposeful and flexible for what’s ahead. I build for scalability.
-
Details matter. From structure to design to handoff, I treat every project with the same care I’d want for my own website.
Strategic Foundations for Your Growth
Every project I take on starts with a clear plan because your website isn’t just a digital presence, it’s a powerful tool for your business. These core principles guide my work, ensuring your site supports both your current goals and future ambitions. Here’s what I focus on to make that happen:
-
Strategic Thinking
Every project begins with a clear plan. I focus on structure, flow, and business outcomes so your website supports both your brand and your goals.
-
Systems That Scale
Built on Squarespace with adaptability, clarity and ease of use in mind, your site is delivered fully responsive, and stays easy to manage as your business grows.
-
Design That Resonates
Blending editorial design with years of UX expertise, I create websites that feel intuitive to use and elevated in style, with strategy woven into every detail.
-
A Holistic Approach
From first conversation to final handoff, I see your site as part of a bigger picture, your brand, your audience, and the way you want your business to connect and convert.
Let’s talk about your website vision.
Ready to start your next chapter? Reach out to share your goals and let’s build something bold together.